Cherry KSA’s Guinness World Record
I had the privilege of managing a high-stakes campaign and event for Cherry KSA, aimed at breaking a Guinness World Record in 2024. Despite receiving the brief just two weeks before the event, and while juggling numerous other tasks, I embraced the challenge with a ‘we can’ mindset. Together with a copywriter and the business director, we took full responsibility from the agency side, working from BBG’s newly established office in KSA, where no dedicated creative team was yet in place.
With just the business director, one operator, and myself handling the project, I took the lead on creative visualizations, conceptualizing activities, space planning, and managing the coordination with suppliers and vendors remotely. I also took on the adaptation of thousands of production elements required for the event. Working 20 hours a day, I ensured the flawless execution of every detail.
Our collective dedication led to the successful breaking of the Guinness World Record in 2024, proving that with determination and effective teamwork, anything is possible.
UPGRADE YOUR WORLD
I had the honor of leading the global branding transformation for Ooredoo, a top-tier telecommunications company in the Middle East. This endeavor, managed from Kuwait, involved a strategic overhaul of Ooredoo’s brand identity to reflect its innovative and customer-centric values.
My role encompassed everything from developing the branding strategy to executing a powerful launch campaign. This initiative was crucial in repositioning Ooredoo as a modern, forward-thinking leader in the global telecommunications sector.
TRIPE OF 6
In my latest venture, I collaborated with Alshaya Group to launch the season's trendsetting fash-leisure label, Tribe of 6. My role in this project spanned the entire brand development spectrum, from the initial concept to the final execution of in-store branding.
I was instrumental in shaping Tribe of 6's unique identity, @tribeof6me, which stands out in the fashion landscape for its commitment to sustainability, inclusivity, and community. This involved not just creating a visually striking brand aesthetic but also embedding these core values into every aspect of the brand, from strategy to customer experience.
This project represents a fusion of fashion with purpose, delivering a brand that resonates with contemporary values and connects deeply with its audience.
WELCOME TO
THE FUTURE OF FUN
In crafting the TEKZONE brand at BPG Kuwait, I played an integral role in creating a unique, family-oriented entertainment experience in the Middle East. This included developing over 100 attractions focused on virtual and augmented reality and designing the brand's identity, from its architecture to its logo story.
A key highlight was creating Zo, the brand's signature robot, embodying the fun, futuristic essence of TEKZONE. The brand's vibrant, dynamic design, motion effects, and immersive environments genuinely set it apart as a leader in innovative entertainment.
LAUNCHING THE FIRST DIGITAL BANK IN KUWAIT
I am immensely proud to have played a pivotal role in the innovative journey of launching Weyay Bank, the first digital bank in Kuwait, in partnership with the National Bank of Kuwait.
My contribution was integral in setting up the final branding guidelines, assembling the team, and orchestrating a successful launch event. This project was a significant milestone in digital banking innovation in Kuwait, and being a part of it was a testament to my commitment to driving forward-thinking initiatives in the banking sector.
THE WORLD’S LARGEST SAND SCULPTURE PARK
Leading the final season of the P2BK event in 2015 at CircusBC, I directed the Remal International Festival, orchestrating over 300 business and government participants.
My vision was to reimagine the best stories from "Alf Layla w Layla" (1001 Nights) into the world's largest sand sculpture village and light show.
This project transcended traditional sandcastle concepts, creating enduring, intricate sculptures that were a testament to innovative artistic and organizational leadership for a memorable finale of the P2BK series.
100 MILLION STEPS
In response to the declining engagement In the 22-year-old NBK Walkathon, I took the lead at BPG Kuwait to breathe new life into the event. The challenge was to increase participation and encourage a healthier lifestyle in Kuwait, ranked among the top 10 most obese nations.
My approach was centered around the innovative "#100millionsteps" campaign, directly targeting people's behaviors with a clear and engaging objective.
This strategy revitalized the Walkathon, drawing in more than 9,000 participants and promoting a more active community ethos.
EDUCATE FOR A BRIGHTER KUWAIT
In a creative initiative I spearheaded at BPG Kuwait for the National Bank of Kuwait and KRCS, we launched “Educate for a Brighter Kuwait” to fund education for underprivileged children. My innovative concept involved a digital installation at the Avenues Mall, displaying a map of Kuwait that lit up with each donation.
This engaging visual representation motivated the community, leading to an unprecedented success: we raised over $1,000,000, the highest amount ever collected for this cause. This campaign, born from my vision to blend digital interactivity with philanthropy, not only achieved its financial goal but also brought heightened awareness to the importance of education in Kuwait.
MAKE A DIFFERENCE INSTANTLY
I developed a CSR initiative for the Avenues Mall in Kuwait during Ramadan in response to the refugee crisis. I designed interactive video booths that featured a young refugee girl, creating a personal and emotional connection with mall visitors.
This innovative approach led to significant engagement and donations, raising over $360,000 for the Kuwait Red Crescent Society to support refugee relief efforts.
