The avenues, Kuwait’s largest shopping mall, wanted to create a CSR digital engagement during Ramadan. At that time, the middle east’s refugee crisis was deepening, a cause close to the heart.
Therefore, an interactive video booth was created to put a human face on the conflict. Placed in high traffic areas in the avenues, the booths drew visitors in with a video of a young refugee girl urging them to ‘reach out a hand’ and donate. As a visitor engaged with the payment kiosk, the little girl responded to the user’s actions. When a donation was made, the girl stood up, smiled and thanked the visitor for their donation, striking an emotional chord in the hearts of the users. The digital interaction, spread across a large video screen and stand-alone payment kiosk, was effective as it triggered changes in the video depending on the user’s actions.
The result: over a KD 120,000 has been donated to the Kuwait red crescent society to aid their work with the refugees.