The NBK Walkathon was running out of steam after 22 years. Participation had plateaued, and NBK needed to persuade more people to join and complete the event. At the same time, we at BPG Kuwait had to motivate Kuwait to be more active among the top 10 most obese nations globally. The idea came from the core through people's behavior by providing them to achieve". We themed it "#100millionsteps".
Digital Meets Social
The result of the 23rd walkathon: over 8000 participants with "over 100 million steps". The NBK walkathon was recorded as one of the most important social responsibility initiatives on a local level in the past two decades.
Participants were given vests with a chip placed inside, connected to a fitness app to calculate the number of steps in real-time. Through the app, participants were also able to share their NBK walkathon experiences on their social networks.
Director: Mohammed Al Munaies
DOP: Abdulrazzag Al Surayyea
Assistant Directors: Othman Al Fulaij & Nosaiba Binnaji
Sound Design: Saoud Almesfer
Production Manager: Mohamad Al Fadhli
The result of the 24th walkathon: over 9000 participants with
"over 110 million steps".
The #100millionsteps achieved a dazzling success, and it’s time to celebrate and be recognized on a global scale. In 2019, we aiming to tell the walkathon narrative to the whole world with a bigger and better story, and what could be bigger than a world record? NBK walkathon is the only non-charity walkathon counting the number of steps taken by participants through a digital platform. Since this data is collected and can be verified, we have called Guinness world record to join the end of the 2019 walkathon to witness the "most steps taken at a non-charity walkathon."
Next… to set a new world record.