All previous communication by other banks uses either money notes or illustrations (flags, icons) to bring through the message and miss the most crucial element! "THE HUMAN ELEMENT” it’s no secret that ex-pats are working here for one main objective! "THEIR FAMILY" therefore, we hit the targeted group through an emotional approach, focusing on the bond between ex-pats living here and their families. The campaign focused on ex-pats transferring money instantly to their loved ones.
A split visual between the landmarks of India and Kuwait with two human elements showing the power of the new service how the people can share the money conveniently and instantly.
Utilize two ceiling banners next to each other to show the transfer between one country and the other, with a die-cut between highlighting the money note.
Utilize the mall escalator belt by having cut-out money notes placed on both escalator belts (up/down) to show instant money transfer.
Mall elevators become branded with money notes, the movement of the elevator will show money being transferred instantly.
Utilize the supermarket cashier belt with money notes shows the instant money transfer as the belt moves.
Utilize Prisma billboards in Kuwait to show the transfer action taking place.
Utilize the bus open/close door mechanism to bring through the transfer action.
Make use of bus handles in Kuwait to convey the message of fast & instant transfer.
As soon as the person clicks on the money note in the banner, it quickly moves to the other side, emphasizing how they can transfer the money conveniently and instantly in just a click.
KFC is heavily visited by our targeted ex-pats, especially on weekends. With every purchase, the customer got in the food back a customized money note (Half Dinar and a half Rupee), with the NBK transfer message on the backside.