Launch NBK’s direct remit service to own the “money transfer” category in Kuwait
All previous communication by other banks use either money notes or illustration (flags, icons) to bring through the message, and missing the most crucial element! "THE HUMAN ELEMENT” it’s no secret that expats are working here for one main objective! "THEIR FAMILY" therefore, we hit the targeted group through an emotional approach, focusing on the bond between expats living here and their families. The campaign focused on expats transferring money instantly to their loved ones.
A split visual between two landmarks of India and Kuwait with 2 human elements showing the power of the new service how the people can share the money conveniently and instantly.
Utilize 2 ceiling banners next to each other to show the transfer between one
country and the other, with a die-cut in between highlighting the money note.
Utilize the mall escalator belt by having cut-out money notes placed on both escalators belt (up/down) to show instant money transfer.
Mall elevators become branded with money notes, the movement of the elevator
will show money being transferred instantly.
Utilize the supermarket cashier belt with money notes shows the
instant money transfer as the belt moves.
Utilize prisma billboards in Kuwait to show the transfer action taking place.
Utilize the bus open/close door mechanism to bring through the transfer action.
Make use of bus handles in Kuwait to convey the message of fast & instant transfer.
As soon as the person clicks on the money note in the banner, it quickly moves to the other side emphasizing on how the people can transfer the money conveniently and instantly in a just a click.
KFC is heavily visited by our targeted expats especially on weekends. With Every Purchase, the customer got in the food back a customized money note (Half Dinar, Half Rupee), with the NBK Transfer Message on the backside.