
Mercedes-Benz wanted to develop an innovative idea that helps shape the future of sales, services, and financing of premium cars and mobility.


In collaboration with Scan Web, the New York office, and Mercedes Benz, we have conceptualized the core concept of the first customize Interactive Virtual Reality (IVR) showroom in the world, offering full engagement opportunities to the users through premium features, allowing them to customize their cars from, changing the interior color, engine or even tires and let them enjoy a virtual test drive from their comfort zone on their favorite roads and preferred weather.

Users can get up all information and share them by email, compare the car side by side, and hear the actual sounds of the engines with other features.




