Steering one of the Middle East's most formidable and vibrant creative departments, I lead a team brimming with over 40 on-site and remote creative geniuses. My mandate involves orchestrating innovation and strategy across a dazzling array of global brands, including Porsche, Volkswagen, Skoda, Harvynicls, and Starbucks, alongside high-profile banking accounts such as National Bank of Kuwait, Weyay Bank, Ali Bank, Central Bank, Bank Boubyan, Bank Dhofar, Maisaarah Bank, and the Alshaya Group, the retail titan of the Middle East.

In this captivating role, I am the architect behind our creative units, both internal and external, crafting work processes that breathe life into strategic concepts and art directions. My oversight extends to the entire production process, ensuring we operate at an electrifying pace. My team, a cohort of skilled artisans in their own right, is adept at metamorphosing briefs into dynamic on-air brand activations in days, setting us apart as pacesetters in the industry for our speed and efficiency.

Under my stewardship, our office has soared to new heights of acclaim. We have etched our name in the annals of advertising history as the first agency to achieve international recognition, clinching the 'Best in Category' award for integrated campaigns.