My specialty lies in guiding substantial creative teams, immersing myself in data-driven communications, blending technology with creativity, harnessing AI tools, and crafting impactful branding and innovative strategies.

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Over the past two decades, I've worked with some of the world's biggest brands and top-tier advertising agencies, wearing various hats like management, strategy, creative, art, copy, event planning, and even brand activation and production. You name it, I've done it.
 

My knack for blending cutting-edge technology with a touch of craftsmanship, humor, and heart sets me apart. Oh, and I'm also a bit of a camera geek. I was Kuwait's best wildlife photographer in 2015-2016.
 

My diverse experiences have been a direct boon to my career. I've orchestrated interdisciplinary projects that brought million-dollar revenues, sent 5,000 underprivileged kids to school, saved over 60 lives, and influenced an entire nation's behavior. Did I mention I've racked up 15 awards and counting?
 

I'm at the helm of one of the Middle East's most prominent and fastest-motion creative departments, and we're number one in Kuwait. I'm leading the charge for renowned global brands like Al Shaya Group, Ooredoo, and some of the biggest banks in town, including the National Bank of Kuwait, Weyay Bank, and Bank Boubyan. Plus, I've got Porsche, Volkswagen, and Skoda in my portfolio.
 

My team and I churn out over a thousand strategic creative solutions yearly, spanning brand development, activations, creative direction, and animation/film production.

We're all about insane speed with top-notch quality. To top it off, we're known for pulling off brand activations in just three days. BPG Kuwait, under my leadership, was the first and only agency to snag an international award (Best of Category) for integrated campaigns, like the NBK walkathon and projects dedicated to a brighter Kuwait.

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In my current position, I'm leading the team through transitioning from traditional on-ground operations to cloud-based workflows. Simultaneously, I'm committed to educating them about the incredible potential of technology and AI, demonstrating how these tools can significantly improve work efficiency and quality.

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Additionally, I'm also in the process of launching my creative venture called The DersignBot store. The overarching mission of this store is to revolutionize global perceptions of marketing and advertising by harnessing the power of digital tools and AI; we're pioneering socially conscious designs that inspire and deeply connect with audiences.