I wear many hats, but one is my favorite, being a Integrated Creative Director/Strategist
Yaser is an awards-winning integrated creative director/strategist expert in developing and leading large creative teams, visual communications, creative strategy, technology, and digital media. His experience spans over the past 18+ years, working for some of the world's biggest brand$ and world-leading advertising agencies from all corners of the world, fulfilling various roles, from management, strategy, creative, art, copy, event planning, brand activation and design to production. He is currently living between Kuwait, UAE and the Philippines.
Yaser likes creating innovative work across all media and he specializes in finding ways to blend new technology with craftsmanship, humour, and heart. On the side, he is a camera nerd who own the title of the best wildlife photographer in Kuwait in 2015-2016.
Having experience in different fields and working as a hybrid has contributed directly to his career, allowing him to develop many interdisciplinary projects and bring to life a variety of successful integrated campaigns that generated million-dollars revenues, sent 5,000 kids from underprivileged backgrounds to school, helped to save more than 60 lives, changed a nation's behaviour, and honoured with 16 awards and still counting.
Today, Yaser is leading one of the largest and fastest motion creative departments in the Middle East and Number one in Kuwait. Yaser is leading the creative services for stellar global brands such as Porsche, Volkswagen, Skoda, and the incredibly fast-paced, largest banking accounts in the country National Bank of Kuwait & Bank Boubyan and the Central Bank of Kuwait, along with Al-Shaya Group, the largest retailer in the Middle East.
He is producing more than a thousand strategic creative solutions from brands developing/activations, creative/art directions and animation/film production a year at an insane speed with top quality. Yaser has an impressive record of brief-to-on-air on-ground creative brand activations in only three days. Under his leadership, the BPG Kuwait office was the first and the only agency to be recognized at an international award, best in category for integrated campaigns, such as the NBK walkathon, and educate for a brighter Kuwait.